The industry PR team of Laura Burgess and Ashley Burgess Gall will present “Maximizing Your Firearms Dealership: Turning Your Contact List into Customers through Effective Email Marketing” on Wednesday, Jan. 22, 2025, at 4 pm.
Saint Augustine, Fla. (January 2025) – Laura Burgess Marketing (LBM), public relations and marketing communications for the law enforcement, public safety, military, outdoor, shooting sports, hunting, and forensic communities, is pleased to announce founder Laura Burgess, and newly appointed president, Ashley Burgess Gall, will be presenting a SHOT University course on Wednesday, Jan. 22, 4 – 5 pm in the Murano Ballroom, Level 3 (SSU12). The one-hour course, “Maximizing Your Firearms Dealership: Turning Your Contact List into Customers through Effective Email Marketing” will provide attendees with essential information on:
- Why Email Marketing Works
- Choosing the Right Platform for your needs and business
- Building you Database
- Email Marketing Best Practices
- Newsletter Creation Suggestions
- From Lead to Loyal Customer
By the end of the session, attendees will go home with actionable strategies that can be implemented immediately to grow their dealerships.
LBM was founded in 2003 to meet a growing need for public relations and marketing communications for small to medium-sized companies within the law enforcement, tactical, military, shooting sports, outdoor, boating, and recreational fishing markets. With over 40 combined years of experience in marketing, corporate management, and public relations, LBM has helped companies build better brand awareness to the media and their customers through traditional and digital media methods.
Founder Laura Burgess started in the firearms industry as a warehouse temp at a new company called SIGARMS, located in Exeter, New Hampshire, in 1991. She was named the first woman manager at the company in 1993 and in 1994 moved to a management position in marketing. By 2001, she had attained the position of director of corporate communications and led all marketing, collateral, advertising, and events. In 2003, she left the company to start her own public relations company focused on providing personal service in the growing tactical market.
Ashley Burgess Gall, President, rounds out the team bringing her years of experience in social media, digital media, and events. She is HootSuite certified in their social media platforms and certified in Social Media Marketing. Gall helps clients manage the ever-evolving social media world by providing management, strategy, and administration on client’s social media platforms. She also manages email marketing campaigns, writer relations, content creation, and public relations campaigns.
For over 22 years, LBM has helped clients launch companies and products by negotiating the ins and outs of our sporting and personal defense industry through proven experience, skill sets, and industry connections. LBM offers a variety of programs that promote their customer’s brands through a multitude of proven platforms including press releases, writer relations, editorial coverage, social media, advertising strategy and planning, email marketing, and content writing and management.
Attendees interested in this and other educational opportunities can enroll during the SHOT Show registration process, or add sessions anytime to your registration. Seats will be limited. Enroll early to get your spot! Enrollment Fees Per Session: $40 NSSF Members | $75 Non-Members. Register for the 2025 Shot Show here!
For more information on the SHOT University and its courses for attending retailers, visit: https://shotshow.org/shot-university/
Find out how Laura Burgess Marketing can help your company get noticed at www.lauraburgess.com, or visit us on Facebook, Instagram, LinkedIn, or Twitter to see what our clients are up to.
About Laura Burgess Marketing:
Laura Burgess Marketing provides public relations and marketing communications to companies within law enforcement, public safety, military, outdoor, shooting sports, hunting, and forensic communities. Laura Burgess, an industry veteran, and Ashley Gall have over 40 years of combined experience in PR, marketing, social media, and content development. Laura Burgess Marketing’s current client list includes Adept Armor, Big Horn Armory, Bodi.Me, Caracal USA®, Cimarron Firearms Company, GALLS®, Hydra Weaponry, Masterpiece Arms, Shell Shock Technologies, Tasmanian Tiger®, and U.S. Patriot. Laura Burgess Marketing is headquartered in Saint Augustine, Florida.
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